Brazilians Glean Lessons From Super Bowl Planning

Rio de Janeiro's Mayor Eduardo Paes, third right, Brazilian Olympic Committee president Carlos Arthur Nuzman, center, and representatives from civil society wave the newly arrived Olympic flag in front of the Christ the Redeemer in Rio de Janeiro, Aug. 19, 2012. In 2016, Rio de Janeiro will host the Olympic Games. [AP File Photo]

About the Author: Reta Jo Lewis serves as the Secretary of State’s Special Representative for Global Intergovernmental Affairs.

As many Americans are preparing for this weekend’s Super Bowl — arguably the biggest annual sporting event in the United States — Brazilians are looking ahead to 2014, and 2016, when they’ll host the World Cup and the Olympic and Paralympic Games.

In December 2012, I led a dynamic delegation of sports and entertainment business leaders to Sao Paulo and Brasilia. At the request of Brazil’s Ministry of Sports, my office assembled this delegation to expand U.S.-Brazil cooperation in preparation for Brazil’s hosting a series of major international sporting events, including the 2014 World Cup and 2016 Olympic and Paralympic Games. Our efforts to expand U.S.-Brazil cooperation in this area were met with great enthusiasm from all we met with in Brazil. 

The delegation of 15 experts from the U.S government and the private sector — including national football… more »

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