U.S. Secretary of State Hillary Rodham Clinton delivers a video message for Wildlife Conservation Day. A text transcript can be found at http://www.state.gov/secretary/rm/2012/12/199996.htm.

Take the Pledge: Stop Wildlife Crime

In this March 23, 2000 file photo, an Indian tiger looks out from a cover of straw grass in Ranthambhore National Park in India. [AP File Photo]

About the Author: Tara Sonenshine serves as Under Secretary of State for Public Diplomacy and Public Affairs.

We are calling it Wildlife Conservation Day — a special day on December 4 to help raise global awareness and bring attention an online pledge campaign to protect wildlife by changing consumer behavior. And it follows the State Department’s continuing commitment to draw attention to the dangers of wildlife trafficking.

In October, I convened a meeting with members of the wildlife NGO community to explore ways in which we can use social media and public diplomacy to send the world powerful messages about the importance of safeguarding wildlife — as well as wildlife and the serious implications wildlife trafficking has for the security and prosperity of people around the… more »